We build websites that work toward our clients' business goals. Business sites, landing pages, news portals, corporate blogs, and WooCommerce online stores. Every project begins with an analysis of needs and goals, rather than selecting a template. We collaborate with the typograficznie.pl design studio for UX and digital typography, so the visual layer is driven by a deliberate communication strategy, not random aesthetics. Technical SEO, performance, and security are built in from day one. For websites built by WebOptimo, we offer a 50% discount on WordPress care for the first year.
A set of features we implement by default in every project. These are not paid add-ons, but an integral part of the website development process.
Over 70% of traffic to Polish websites comes from mobile devices. We design every site with a mobile-first approach: first the phone version, then tablet and desktop. Responsive layout, touch-friendly navigation, legible typography on small screens, and fast loading on LTE connections. The site works and looks great on every device, from a smartphone to a 4K monitor.
Technical SEO is not a service tacked on after launch. Every site we build features proper HTML structure and heading hierarchy, unique title and description meta tags for every page, schema.org structured data, an XML sitemap, a robots.txt file, correct canonical and hreflang setup, 301 redirects, and crawl control. The site is ready for Google indexing the moment it goes live.
Our WordPress sites achieve high scores in Google PageSpeed Insights on launch day. We optimize images to WebP and AVIF formats, configure page and object cache, minify CSS and JavaScript, apply lazy loading, and deploy a CDN where appropriate. A fast site means not only better Google rankings but, more importantly, a lower bounce rate and more conversions.
We collaborate with the typograficznie.pl studio for User Experience and digital typography. We design intuitive interfaces with a clear information hierarchy that guide the user to their goal: purchase, contact, form submission, or file download. Good design results from a well-thought-out content structure and legible typography, not random decoration. When choosing tools, we consider project needs and select between Elementor, the WordPress Block Editor, and WPBakery, as well as the capabilities of Full Site Editing.
We implement contact forms, quote request forms, pricing calculators, surveys, and multi-step forms with real-time validation. We configure email notifications and integrations with CRMs (HubSpot, Pipedrive, Salesforce) and marketing automation tools (MailerLite, Mailchimp, GetResponse). Forms act as the primary conversion tool, not just a footer decoration.
Every website we launch comes with an SSL/TLS certificate, WordPress hardening (changing the database prefix, hiding the WP version, disabling file editing from the panel), login protection against brute force attacks, a WAF firewall, and malware scanning. Security is not a paid add-on, but a standard in every deployment.
We configure Google Analytics 4, Google Tag Manager, and conversion tracking (GA4 goals, events, form tracking). For sites running ad campaigns, we implement the Meta (Facebook) Pixel, LinkedIn Insight Tag, and Google Ads Conversion Tracking. User behavior data is available from day one, allowing you to make decisions based on numbers, not guesses.
We configure a GDPR-compliant cookie banner, data processing consent checkboxes in forms, a privacy policy, and information clauses required by Polish law. For sites collecting personal data, we implement a data subject rights form (data access, deletion, portability). The site complies with regulations upon launch.
For companies operating in international markets, we implement multilingual support (WPML or Polylang) with separate content versions for each language, proper hreflang setup, and localized meta tags. Every language version functions as a fully fledged site with its own SEO, rather than a machine translation of the original content.
We integrate the WordPress site with the tools your company uses daily: CRM systems (HubSpot, Pipedrive), email marketing platforms (MailerLite, Mailchimp, GetResponse), booking tools, live chat, ticketing systems, Google Maps, calendars, and social media. If a custom integration is needed, we build it as a custom solution based on the WordPress REST API or webhooks.
We apply WCAG 2.1 AA accessibility guidelines: semantic HTML, adequate color contrast, keyboard navigation, alt attributes for images, form labels, and visible focus for screen reader users. An accessible website is not only a legal requirement for public institutions but also a good practice that broadens your audience.
We offer SEO content writing optimized for both search engines and people. Texts for business sites, service descriptions, corporate blog articles, landing page copy, and product descriptions. The content is written with target keywords, user intent, and brand tone of voice in mind. Well-written text is not a luxury, but an investment that pays off in higher rankings and more inquiries.
A website is only as fast and reliable as the infrastructure it runs on. Many WordPress sites run perfectly well on shared hosting and achieve excellent results thanks to proper cache configuration, database optimization, and PHP tuning. When shared hosting is no longer enough, we help you migrate to a VPS server with full control over the environment.
We advise on choosing WordPress hosting tailored to the project's scale. For business sites, managed shared hosting with NVMe drives and built-in cache works perfectly. For larger sites, we configure dedicated servers with the Apache + PHP-FPM + MariaDB + Redis stack, which we describe in detail in our publication on efficient server stack architecture. Apache with mod_rewrite natively supports .htaccess rules, which WordPress relies on, eliminating permalink and redirect issues. Redis as an object cache removes repetitive database queries and significantly speeds up the administration panel.
A WordPress site with an extensive content database generates heavy database load. Tuning the InnoDB buffer pool, configuring the slow query log, optimizing indexes, and regularly clearing revisions, transients, and sessions are standard parts of our deployment. For sites requiring advanced database infrastructure, we also work with PostgreSQL. Learn more about database administration on our MySQL and MariaDB administration page.
Our clients' sites run on servers we configure and maintain ourselves. Linux server administration (Debian, Ubuntu, Rocky Linux) and FreeBSD are our daily work. Firewall configuration, SSH securing, automatic security updates, resource monitoring, and automating repetitive tasks. We manage the entire infrastructure so the client can focus on running their business.
We utilize AI tools in the website development process: coding assistants (Claude Code, GitHub Copilot) speed up programming and allow us to focus on architecture instead of writing repetitive code. AI also supports prototyping, performance testing, and generating structured data. Learn more about our approach to AI in development on our AI-Powered Workflow page.
From the initial conversation to website launch. Five stages, specific deadlines, and a clear division of responsibilities at every step.
We discuss the website's goals, target audience, competitors, and required features. Based on this, we prepare a specification containing a list of pages, features, integrations, and a timeline. Our quote is precise because it results from specific requirements, not template packages.
In collaboration with the typograficznie.pl studio, we design the website interface: the home page and subpage layouts, typography, color palette, conversion element placement, and navigation. The design is presented for approval before coding begins. Changes at the design stage are fast and free of charge.
We build the site on a staging environment, which is a replica of the future production environment. The client has access to the draft version at every stage and can provide feedback in real time. We implement features, configure technical SEO, integrations, and optimize performance.
We test the site on various devices and browsers, checking responsiveness, loading speed, and the correct functioning of forms, integrations, and structured data. We verify the results in Google PageSpeed Insights and SEO tools. All fixes are applied before moving to the production server.
We migrate the site to the production server, configure the domain, SSL certificate, and enable monitoring and backups. We submit the site for indexing in Google Search Console. We conduct training on how to use the WordPress dashboard so the client can manage the content themselves from day one.
WordPress powers over 43% of all websites globally. This is no accident. Its open license, the largest ecosystem of plugins and themes, continuous development by thousands of programmers, and complete independence from any single vendor are the reasons we recommend WordPress as a platform for building websites. Selecting the right theme is crucial for your site's performance and flexibility. Check out our roundup of the best options in our Top 10 WordPress themes 2026.
WordPress is open-source software. There are no monthly platform fees, transaction commissions, or traffic and page limits. Full control over the code, database, and files means the website owner is not dependent on a single provider. A WordPress site can be moved to any server without losing any data.
The WordPress.org repository contains over 60,000 free plugins and thousands of themes. Forms, SEO, caching, security, e-commerce, multilingual support, CRM, and mailing integrations. Most of the features a business site needs are readily available. And if something custom is required, we build tailor-made custom solutions.
WordPress grows with your business. A simple business site can later expand to include a blog, a WooCommerce online store, a client portal, a booking system, or multi-language versions. You don't need to change platforms to add new features. WordPress architecture and its hooks system allow you to expand the site without interfering with existing code.
WordPress is backed by one of the largest developer communities in the world. Regular core updates (every few weeks), thousands of tutorials, support forums, and WordCamp conferences. This means technical problems have ready solutions, security vulnerabilities are patched quickly, and WordPress itself is constantly evolving. The latest WordPress 7 brought significant improvements in editing, performance, and accessibility. By choosing WordPress, your company isn't stuck with a technology maintained by just one small team.
We build WordPress websites that are fast, secure, and search-engine optimized from day one. Design, development, copywriting, and subsequent technical care are a single, cohesive process for us. The client works with one partner responsible for everything, rather than three different providers shifting the blame onto each other.
Prices for WordPress websites start at 1899 PLN net for a simple business site. The final quote depends on the number of pages, required features, integrations, and the complexity of the graphic design. Following a discussion and analysis of requirements, we prepare a detailed offer with an exact timeline and scope of work.
A simple business site (up to 5-7 pages) usually takes 2-3 weeks after the graphic design is approved. A comprehensive site with a blog, forms, and integrations requires 3-5 weeks. A WooCommerce store with payments and logistics takes 4-8 weeks. We set the timeline before starting work and strictly adhere to it.
Yes. Every website we build has built-in technical SEO from day one: proper HTML and heading structure, meta tags, schema.org structured data, XML sitemaps, image optimization to WebP/AVIF formats, and Core Web Vitals configuration. The site is ready to be indexed upon launch.
Yes. We build every WordPress site with self-editing in mind. We use intuitive editing tools (the WordPress Block Editor or Elementor), and after launch, we provide training on how to use the dashboard so adding new content, photos, and subpages doesn't require any coding knowledge.
Yes. We build online stores on the WooCommerce platform with payment (Przelewy24, PayU, Stripe, BLIK), logistics (InPost, DPD, DHL), and sales management tool (BaseLinker) integrations. You can find a detailed description of all e-commerce features on our dedicated WooCommerce stores page.
WordPress powers over 43% of all websites globally. It's open-source with no license fees, boasting the largest ecosystem of plugins and themes, a massive developer community, and full control over code and data. A WordPress site can be expanded with any functionality, and if you change agencies, you won't lose access to your site or content.
Yes. After the site launches, we offer managed WordPress hosting on fast SSD/NVMe servers with Redis, along with WebOptimo WordPress Care technical support plans featuring daily backups, updates, monitoring, and technical assistance. Sites built by WebOptimo receive a 50% discount on care for the first year. Details and pricing are available on the WordPress care pricing page.
We collaborate with the typograficznie.pl design studio for User Experience and digital typography. As a result, our websites combine a solid technical foundation with a well-thought-out interface, clear typography, and a user experience tailored to specific business goals.
Tell us about your project. We'll prepare a proposal tailored to your needs and budget. No obligations, no marketing jargon. Just a concrete offer after a short conversation.
VAT ID: PL6391758393
