We build online stores on the WooCommerce platform, which powers nearly 30% of all online stores worldwide. Every store is designed for a specific business model, not from a template. We integrate payments, logistics, inventory systems, and marketing tools into one cohesive environment. We work on the efficient HPOS architecture, implement technical SEO from day one, and ensure the store can handle real production loads. For stores built by WebOptimo, we offer a 50% discount on technical care plans for the first year.
A list of features we implement by default. Every element is carefully considered for conversion, performance, and day-to-day store management convenience.
We configure a catalog tailored to your inventory: simple, variable (size, color, capacity), grouped, and external/affiliate products. Product galleries with lightboxes, short and long descriptions, technical data sheets, downloadable files, and cross-selling (related products, upsells) are built into the product page template.
A one-page checkout with real-time field validation, address autocomplete, and guest checkout options. Payment and delivery methods are selected on a single screen. The cart features a product preview, automatic shipping cost calculation, and discount coupon support.
Registration and login, order history with statuses and tracking numbers, delivery and billing address management, wishlists, and one-click reordering. Optional: a loyalty program with points for purchases.
Automated inventory tracking at the product and variant level. Low stock notifications, item reservation during order processing, CSV product import/export, and API integration with ERP systems and wholesalers.
Discount coupons (percentage, fixed amount, free shipping), automatic discounts based on cart value, cross-selling and upselling on product pages and in the cart, along with integrations for Google Analytics 4, Google Tag Manager, Facebook Pixel, and email marketing platforms (MailerLite, Mailchimp, GetResponse).
For stores selling internationally, we implement multilingual features (WPML or Polylang) and multi-currency support with automatic exchange rate conversion. This includes separate versions of product descriptions, translated transactional emails, and checkout localization for the target market.
Automatic generation of VAT invoices and receipts for every order. Integration with accounting systems (wFirma, Fakturownia, iFirma) and data export to formats accepted by accounting firms. We also handle different VAT rates for international sales.
Configuration of data processing consents, checkboxes for terms of service and privacy policy in the checkout, GDPR-compliant cookie banners, data subject rights forms (access, deletion), and information clauses required by e-commerce laws.
We build WooCommerce stores that handle real orders, real payments, and real customers from day one. Integrating payments, logistics, inventory, and marketing in a single deployment means the store generates revenue the moment it goes live, rather than waiting for missing features to be added later.
Many of the WooCommerce stores we manage run on shared hosting and achieve excellent results. The key is proper cache configuration, database optimization, and PHP tuning for e-commerce workloads. However, when shared hosting with Apache or LiteSpeed is no longer sufficient, we help you migrate to a dedicated server or VPS with full control over the infrastructure.
We configure a dedicated Nginx + PHP-FPM + MariaDB + Redis stack on VPS servers with NVMe drives. Redis object cache eliminates repetitive database queries, OPcache accelerates PHP execution, and Nginx serves static files without engaging the backend. This is the exact stack we describe in detail in our publication on LEMP stack architecture.
A WooCommerce store with thousands of products and orders generates intense database load. Tuning the InnoDB buffer pool, configuring the slow query log, optimizing indexes on order and product tables, and performing regular maintenance (OPTIMIZE TABLE, clearing revisions and transients) are standard parts of our deployment. Learn more about database management on our MySQL and MariaDB administration page.
We continuously monitor store availability, server response times, resource usage, and SSL certificate validity. We take daily database and file backups with a 30-day retention period, ensuring the store can be restored to its pre-failure state within hours. Details on our monitoring and backups are covered in our articles on WordPress monitoring and WordPress backups.
An online store is not a one-time project. After launch, we offer WebOptimo WordPress Care plans featuring WooCommerce and plugin updates every 14 days, monitoring, backups, and dedicated hours for development work. For stores built by WebOptimo, we provide a 50% discount on care plans for the first year.
From the initial conversation to store launch. Four stages, specific deadlines, and a clear division of responsibilities.
We discuss your business model, product range, target audience, and required integrations. Based on this, we prepare a functional store specification containing a list of features, integrations, and a timeline. Our pricing is precise because it's based on specific requirements, not assumptions.
We design the store interface in collaboration with the typograficznie.pl studio. We build the store in a staging environment, configuring the product catalog, payments, shipping, and integrations. The client has access to the test version at every stage of the process.
We test the entire purchasing process, from adding a product to the cart to finalizing the payment. We check performance under load, mobile responsiveness, integration accuracy for payment gateways and couriers, and compliance with SEO requirements. Everything is fixed before launch.
We migrate the store to the production server, configure the domain and SSL, and initiate monitoring. We conduct training on the WooCommerce panel for your team, covering product management, order fulfillment, and report generation. The store is then ready to accept orders.
Prices for WooCommerce stores start at 3490 PLN net for a basic store featuring a product catalog, payments, and shipping. We price stores with extensive integrations (BaseLinker, wholesalers, ERP systems) individually following an analysis of requirements.
We integrate all popular payment gateways available in Poland: Przelewy24 (over 150 methods, including BLIK), PayU, Stripe, Tpay, as well as installment payments. BLIK accounts for over 60% of e-commerce transactions in Poland and is a standard feature in every store we build.
Yes. We configure integrations with InPost (Parcel Lockers and courier), DPD, DHL, GLS, Poczta Polska, and shipping management systems like BaseLinker. Customers select their parcel locker on a map during checkout, and labels are generated automatically from the order panel.
HPOS (High-Performance Order Storage) is a new order storage architecture in WooCommerce that replaces the outdated wp_posts table with dedicated tables optimized for e-commerce. The result is up to 5x faster order creation, 1.5x faster checkout, and up to 40x faster order searching. Every store we build runs on HPOS from day one.
A basic store with a catalog, payments, and delivery takes 4–6 weeks. A store with extensive integrations (BaseLinker, inventory systems, wholesalers) requires 6–10 weeks. We establish the timeline before beginning work and strictly adhere to it.
Yes. We build every WooCommerce store with built-in technical SEO: proper URL structures for categories and products, correct heading hierarchy, schema.org structured data (Product, Offer, BreadcrumbList), image optimization, fast loading speeds, and crawl control for product variants.
Yes. After launching the store, we offer WebOptimo WordPress Care plans featuring daily backups, WooCommerce and plugin updates, 24/7 monitoring, and technical support. Stores built by WebOptimo are eligible for a 50% discount on care plans for the first year.
Yes. The WooCommerce panel allows you to independently add products, manage inventory levels, fulfill orders, and track sales. After launching the store, we conduct training on how to use the panel so your team can work independently from day one.
Tell us about your online store idea. We will prepare a quote with a specific feature scope, integrations, and a timeline. No obligations, no marketing jargon.
VAT ID: PL6391758393
